Thrive Helmet Co. UX Case Study

Thrive Helmet Co. Designed a streamlined e-commerce site and branding to launch a new sustainable skateboard helmet TEAM3 UX DesignersMY ROLE• UI design and e-commerce section • Animation and motion graphics • Branding • Partnered on UX research, user testing 1. RESEARCH DISCOVERY2. DESIGN EXPLORATION3. USER TESTING4. NEXT STEPS5. FINAL PROTOTYPES The Challenge OVERVIEW Thrive [...]

Thrive Helmet Co. Branding

Concept Overview Mood Boards Developed and presented several mood boards to the client based on their goals and initial research, keeping four key aspects in mind: Individuality—this core value of the audience should be echoed in the brand and express that same joy of being original and unique Sense of Motion—visual design should have movement [...]

SeniorBuddy Mobile App UX Case Study

SeniorBuddy Mobile App Created a mobile app designed to safely foster social connection between seniors and non-seniors within urban neighborhoods. TEAM4 UX DesignersMY ROLE• UX/UI Design, Design System, Branding • Research, User Testing 1. RESEARCH DISCOVERY2. DESIGN EXPLORATION3. USER TESTING4. INSIGHTS5. FINAL PROTOTYPE The Challenge OVERVIEW This was a week-long hackathon project with the end [...]

Sherman’s Maine Coast Book Shops Website Redesign UX Case Study

Sherman's Maine Coast Book Shops Website Redesign Enhanced the user shopping experience by improving product searchability and navigation. TEAMSoloMY ROLEUX Research, UX Design, UI Design, User Testing 1. RESEARCH DISCOVERY2. DESIGN EXPLORATION3. USER TESTING RESULTS4. INSIGHTS5. FINAL PROTOTYPE The Challenge OVERVIEW For this concept project, I was asked to take an existing e-commerce site and [...]

Cocktails Made Simple Recipe Cards

Cocktails Made Simple Recipe Cards Designed boxed recipe cards, an extension of the book Cocktails Made Simple. I designed the interior, cover, and illustrated 40 custom recipe diagrams. Available for purchase on Amazon.com SERVICESPage Design, Branding, illustration, ProductionSPECS59 4 in x 6 in-inch 2-sided recipe cards, 40 illustrated recipe infographics

Plant Something Alabama

Plant Something Alabama Created a custom logo, website, and social media campaign (posters, instagram, facebook) for the Alabama state chapter of Plant Something. Since the campaign was designed to increase buying and planting locally, the website featured an interactive map for users to type in their zip code and find local plant sellers nearby. www.plantsomethingalabama.com [...]

Marketing Sheets and Presentations

Marketing Sheets and Presentations Designed new branding each year and templates to create a fresh, innovative, and cohesive look across all marketing proposals, presentations, media kits, and product 1-sheets. SERVICESBranding, Visual Design, Marketing

Conference Materials

Conference Materials Designed a variety of sales materials including logos, custom illustrated maps, agendas, game cards, name tags, and a welcome packet for The Week and Mental Floss sales conferences in Austin, TX. SERVICESBranding, Illustration, Logos, Marketing

Interactive Digital Maps for Valspar

Interactive Digital Maps for Valspar Designed a series of regional maps and interactive online feature to promote a new product line for Valspar paints on mentalfloss.com. Also created digital banner ads to promote the new product. SERVICESBranding, Marketing, Digital

Grand View Media

Grand View Media Redesigned a logo for Grand View Media for use on the website and all collateral and marketing materials. SERVICESBranding, Logos