Thrive Helmet Co. UX Case Study

Thrive Helmet Co. Designed a streamlined e-commerce site and branding to launch a new sustainable skateboard helmet TEAM3 UX DesignersMY ROLE• UI design and e-commerce section • Animation and motion graphics • Branding • Partnered on UX research, user testing 1. RESEARCH DISCOVERY2. DESIGN EXPLORATION3. USER TESTING4. NEXT STEPS5. FINAL PROTOTYPES The Challenge OVERVIEW Thrive [...]

Sherman’s Maine Coast Book Shops Website Redesign UX Case Study

Sherman's Maine Coast Book Shops Website Redesign Enhanced the user shopping experience by improving product searchability and navigation. TEAMSoloMY ROLEUX Research, UX Design, UI Design, User Testing 1. RESEARCH DISCOVERY2. DESIGN EXPLORATION3. USER TESTING RESULTS4. INSIGHTS5. FINAL PROTOTYPE The Challenge OVERVIEW For this concept project, I was asked to take an existing e-commerce site and [...]

Plant Something Alabama

Plant Something Alabama Created a custom logo, website, and social media campaign (posters, instagram, facebook) for the Alabama state chapter of Plant Something. Since the campaign was designed to increase buying and planting locally, the website featured an interactive map for users to type in their zip code and find local plant sellers nearby. [...]

Email Design

Email Design Designed email campaigns for editorial, brand, or marketing promotion, increasing readership and engagement with the brand, as well as product sales. SERVICESMarketing, Web Design

Interactive Digital Maps for Valspar

Interactive Digital Maps for Valspar Designed a series of regional maps and interactive online feature to promote a new product line for Valspar paints on Also created digital banner ads to promote the new product. SERVICESBranding, Marketing, Digital

Infographics for Pfizer

Infographics for Pfizer Designed an online infographic in various versions as part of an ad campaign for Pfizer on SERVICESMarketing, Digital

Village Friends

Village Friends Developed a new logo and style guide for Village Friends, a regional non-profit organization that offers a variety of services to seniors. Also, refreshed the website design using the CMS system the company uses, to make the site more modern and user-friendly. SERVICESBranding, Logos, Digital

Intel Interactive Advertorial

Intel Interactive Advertorial Developed an interactive multi-paged advertorial for Intel, seen in the tablet version of Mental Floss magazine. SERVICESPage Design, Marketing, Digital

Pepperberry Papers

Pepperberry Papers Developed branding for a new eco-friendly line of stationery—Pepperberry Papers—including logo, packaging, website home page, catalog, note cards, address cards, and posters. SERVICESBranding, Illustration, Logo, Page Design, Digital, PackagingSPECSLogo, Digital Animated Splash Page, Catalog, Note Cards, Business Cards, Gift Tags, Address Labels, Posters, Product Packaging

Merchants Retail Partners

Merchants Retail Partners Designed a unified corporate identity package and new website for Merchants Retail Partners, a real estate investment firm. Package includes letterhead, business cards, notecards, and a multi-page website. SERVICESBranding, Logo, Web Design