Thrive Helmet Co. Designed a streamlined e-commerce site and branding to launch a new sustainable skateboard helmet TEAM3 UX DesignersMY ROLE• Headed up Branding, Logo, and e-Commerce Section • UI Design (homepage animation and e-Commerce Interactions) • UX Research, User Testing 1. RESEARCH DISCOVERY2. DESIGN EXPLORATION3. USER TESTING4. NEXT STEPS5. FINAL PROTOTYPES The Challenge OVERVIEW [...]
Sherman's Maine Coast Book Shops Website Redesign Enhanced the user shopping experience by improving product searchability and navigation. TEAMSoloMY ROLEUX Researcher, UX Designer, UI Designer, User Testing Facilitator 1. RESEARCH DISCOVERY2. DESIGN EXPLORATION3. USER TESTING RESULTS4. INSIGHTS5. FINAL PROTOTYPE The Challenge OVERVIEW For this concept project, I was asked to take an existing e-commerce site [...]
Plant Something Alabama Created a custom logo, website, and social media campaign (posters, instagram, facebook) for the Alabama state chapter of Plant Something. Since the campaign was designed to increase buying and planting locally, the website featured an interactive map for users to type in their zip code and find local plant sellers nearby. www.plantsomethingalabama.com [...]
Regional Maps for Valspar Designed a series of regional maps, banner ads, and an interactive online map to promote a new product line for Valspar paints on mentalfloss.com. SERVICESBranding, Marketing, Digital
Infographics for Pfizer Designed an online infographic in various versions as part of an ad campaign for Pfizer on theweek.com. SERVICESMarketing, Digital
Village Friends Developed a new logo and style guide for Village Friends, a regional non-profit organization that offers a variety of services to seniors. Also, refreshed the website design using the CMS system the company uses, to make the site more modern and user-friendly. https://vfv-v.clubexpress.com/ SERVICESBranding, Logos, Digital
Intel Interactive Advertorial Developed an interactive multi-paged advertorial for Intel, seen in the tablet version of Mental Floss magazine. SERVICESPage Design, Marketing, Digital
Pepperberry Papers Developed branding for a new eco-friendly line of stationery—Pepperberry Papers—including logo, packaging, website home page, catalog, note cards, address cards, and posters. SERVICESBranding, Illustration, Logo, Page Design, Digital, PackagingSPECSLogo, Digital Animated Splash Page, Catalog, Note Cards, Business Cards, Gift Tags, Address Labels, Posters, Product Packaging
Digital Infographics for Citi Designed infographics for Citi as part of a campaign on mentalfloss.com. Reader engagement was double that of the site overall. SERVICESMarketing, Infographics, DigitalSPECSDigital sponsored web content
Maple Valley Nursery Designed a logo and website (now not in use) for Maple Valley Nursery, a wholesale provider of flowers and vegetables around the southeast. The logo incorporates an illustrated version of the property's landmark red barn. https://maplevalleynurseryllc.com SERVICESIllustration, Logos, Digital
